I have to say I love the idea behind this contest. Back in the 80s there was a thing where you committed to do 15 minutes of aerobic exercise and phoned it in, with the object of being the least-lazy community in Canada; this is almost better, since it requires basically no effort on my part, or anyone’s part, for that matter. And literacy is an easier thing for me to support than non-fat-assery. Read for 15 minutes? Hell, I’d read enough for ten people on that day (thank you, annoying academic programs!).
But I had to take a moment and check myself when I saw the prizes. Um.. are the CPL guys sure this is sending the message they want to send?