Everyone has seen the video of the Cebu Pacific flight attendants dancing their way through a pre-takeoff briefing. It turns out there’s more to the story than has been initially reported. The executive summary is that it was done in cruise as part of a test project to gauge customer reactions (after having done a more traditional briefing before departure). CEB is apparently happy with the response.

No word on whether future flights will include trials with other modern pop horrors.